ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK AIR MINUM TIRTA ANUGRAH UTAMA di TAMAN PENDIDIKAN BAHRUL ULUM SEKAPUK

Abstract

The marketing strategy implemented by the Tirta Anugrah Utama Drinking Water business in the Bahrul Ulum Education Park, Sekapuk Village, Ujungpangkah Gresik, is a Product, Price, Place and Promotion strategy (word of mouth promotion and social media, banners). The findings from this research are the marketing strategies carried out by the Tirta Anugrah Utama Drinking Water business in the Bahrul Ulum Education Park, Sekapuk Village, Ujungpangkah Gresik, namely product, price, distribution and promotion